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College students are brewing up a new business
From the books to the real world, a group of students at the University of Nebraska at Kearney take their education to the next level.
News 5's Dara Newson takes us inside the very first student-owned business at UNK called "Brewed Awakening".
From Snicker doodle, to French Vanilla and El Salvador, the aromas of Brewed Awakening boldly fill the halls.
"We have a significant emphasis on experiential learning and this is a great example of that," said Business Professor, Jake Messersmith.
"Boldy Brewed and Always Awakening" is the slogan for the very first student run coffee shop operated by the UNK student organization called Enactus.
"The goal of Enactus is serving other businesses and gaining actually applied experience while they're going to college," said Enactus Adviser, Shawn Kaskie.
The idea started two years ago when Business Professor and Enactus Associate Adviser, Jake Messersmith, challenged students to open up their own coffee shop on or off campus.
"Had to get money for all the stuff that we needed for products, start-up costs, getting employees everyday orders and inventory," said employee and Enactus member, Michael Lechowicz.
They created a business plan, located a coffee supplier, purchased the equipment and built a marketing plan.
"I didn't realize how much time, how many steps, and how many hurdles," said Brewed Awakening Manager, Amanda Thee.
With $2,000 for starting expenses from the Business and Finance office, Brewed Awakening found its home at the Health and Sports Center on campus.
"We get our coffee from Canyon coffee based in Lincoln," Thee said. "It's fairly traded which means it misses the middle man and comes straight brewed from them to us."
Before graduating these future entrepreneurs will already have a leg up in the industry.
"It's not new to me, it's incorporating what you've already learned and just adding more steps," Thee said.
"This has been a process in the long run and to actually see it come alive is amazing," Lechowicz said.
The shop has been open since November 2012.
All the proceeds from the coffee will go to Enactus projects.
Hours of operation are Monday through Friday from 7:30 a.m. to 12:30 p.m.
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