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Holiday shopping continues at full speed
The frenzy of an even bigger and longer black Friday shopping event is over. But, holiday shoppers were out in full force Sunday.
News 5's Lauren Conley spoke with shoppers at the Conestoga Mall in Grand Island about this year's holiday shopping trends.
The hustle and bustle of holiday shopping started even earlier this year.
"I did almost all of my holiday shopping on Black Friday," said Alaina Verplank.
Black Friday is taking on a whole new meaning with some stores opening their doors as early as 6:00 am on Thanksgiving.
"Then I did some cyber Monday shopping," Verplank said.
And those deals kept on giving. Cyber Monday turned into Cyber Week.
According to a study released by Google, 80% of shoppers will research prices online before making a purchase. Although, that purchase may still be in the store.
"It depends on what it is. I really like to see it, feel it. So, that's probably generally what I'd rather do is go shopping," said Debbie Graham.
Black Friday shopping hit an all time high this year with spending topping $59 billion, but there are still some people who say the economy is hitting them hard, and they're having to cut back.
"It has this year. We're cutting back on our gifts and just kind of getting the kids what they really need versus kind of frivolous items," said Graham.
"Money's tight," said Jason and Amie Brown.
Jason and Amie Brown aren't at the mall to shop. They're hoping Santa can help bring their 5 year old son what he wants for Christmas.
At this point only their kids may get gifts.
"Well, they're anywhere from 22-5, so, it's kind of deciding what we're going to get for the older kids versus this little guy," Amie Brown said.
Most shoppers say prioritizing is key.
"I always write down who I have to get gifts for, how much I'm spending on them and make sure I try and stay with that," said Verplank.
Some economists projected fears of the possible fiscal cliff would stifle holiday spending. So far, that's not ringing true.
But, just because early sales are up doesn't mean overall sales will be too.
"It doesn't seem like people are minding it the way stores are busy. They just keep shopping."
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