Day after Christmas focus shifts to sales

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Updated: Fri, 27 Dec 2013 08:46:41 CST

T'was the Day after Christmas and all through the house not a creature was stirring. Why?  They're at the mall.

"We had a lot of customers waiting at the door this morning," said Dillard's Store Manager Jason Welch.

Customers were hitting the mall for their day after Christmas errands, returning those items that don't quite suit their style.

"Especially in accessories when you get into the jewelry, the earrings, the watches, you know, a lot of those are personal preferences so we'll see a lot of customers coming back in to get the one that really fits their style for sure," said Welch. 

And while this day is traditionally all about the returns, stores are starting to see a shift.

"I think we're going to have a steady stream over the next few days," he added.

But instead of returns, this year, the day after Christmas is all about the sale.

Store after store, with signs in the windows, shoppers are out hunting for bargains.

"Oh my goodness they're just practically begging us to buy something," said Honey Lou Bonar, a shopper from Hastings. 

From sales on clothes...

"I bought a few pairs of jeans, some dresses, some shirts," said Grace Bartling, a shopper from Grand Island.

"Ladies coats go 33 percent off. We had ladies boots go 40 percent off in certain styles," said Welch.

To killer bargains on now out of season Christmas decorations...

"Looking for table cloths and linen and dishes for next Christmas," said Marilyn Neal, a shopper from Omaha.

And there's a common trend for those braving the mall's crowded aisles.

"We've had customers come in saying, I just came to return a couple items and I'm walking out with a few bags," said Welch. 

"We came thinking that we would just bring back a few things that we didn't need and then we ended up, of course, finding the bargains of bargains," added Bonar. 

But the shopping frenzy isn't over yet.  While you may think the day after Thanksgiving or Christmas is the busiest shopping day of the year, for Dillard's, that title goes to New Years Day.