Ord brewery tapping into a unique market

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Updated: Wed, 09 Apr 2014 10:09:49 CST

Tapping into big business -- an idea from three friends has turned into reality in rural Nebraska. Here's the story behind the new brewery in Ord.

Surrounded by lakes, tucked away in Valley County is the small town of Ord.

"We create an experience with the beauty of the Sandhills."
Population -- just over 2,100 people.

Among the local shops dotting the downtown a big business is brewing.

"I have a few people that reference us as their cheers bar."

Welcome to Scratchtown Brewery. It started with three friends...

"Many years ago I was drinking beer with my two partners and I told them that the world deserves to taste mike Klimick's beer and we are going to make it happen."

Caleb Pollard, Mike Klimick, and Jade Stunkel bottled up that promise. They fermented their home brewing into a booming business.

"By the end of year one, our business plan had us at a very mediocre 150 barrels of production and as of two weeks ago we crossed over the 120 barrel threshold in our first 6 months.

Scratch town opened in October of 2013. They may be one of the smallest breweries in the state. But, they're proving critics wrong one pour at a time.

"We are brewing 2-3 times a week."

"People all across the country are traveling to this bar to drink this beer and Scratchtown brewery is having an economic impact on Ord and the surrounding community."

"They tell us they can't believe how many out area, out of state license plates non familiar faces they see and they're excited about that."

This brewery is tapping into a unique market.

"They are really starting to wake up to the fact that we make beer that is exceptional to flavor and taste."

Scratchtown is a homegrown business... With unfiltered water for their beer straight from the Ogallala Aquifer.

"It could prosper but also be a primary economic driver in the area when we started working more closely with area farmers and producers."

As the beer continues to flow, Scratchtown doesn't want to be left with a bitter taste in their mouth. They're asking you to take a chance and take a drive... It's worth it.

"Our beer taste like paradise."